{"id":4155,"date":"2019-05-31T12:30:24","date_gmt":"2019-05-31T10:30:24","guid":{"rendered":"https:\/\/www.mediapark.de\/?p=4155"},"modified":"2019-06-07T10:40:52","modified_gmt":"2019-06-07T08:40:52","slug":"die-gmp-con-2019-das-fachevent-zur-google-marketing-platform","status":"publish","type":"post","link":"https:\/\/www.mediapark.de\/en\/news\/die-gmp-con-2019-das-fachevent-zur-google-marketing-platform\/","title":{"rendered":"Die GMP-Con 2019: Das Fachevent zur Google Marketing Platform"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-3 vc_col-md-4 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][\/vc_column][vc_column css=&#8221;.vc_custom_1494321748347{background-color: #ffffff !important;}&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-8 vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;content-headline&#8221;][vc_column_text]<\/p>\n<h1>Die GMP-Con 2019: Das Fachevent zur Google Marketing Platform<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;4157&#8243; img_size=&#8221;post-header&#8221; alignment=&#8221;center&#8221; el_class=&#8221;post-title-image&#8221;][vc_column_text]e-dialog und lunapark veranstalten in Kooperation mit Google die erste\u00a0deutsche Fachkonferenz f\u00fcr die Google Marketing Platform, die den Teilnehmern lehrreiche und praxisorientierte Insights zu den verschiedenen GMP-L\u00f6sungen wie Analytics oder dem Data Studio vermittelt. Ob Advertiser, Campaign Manager, Analyst, Webentwickler usw. \u2013 die diversen Sessions geben Aufschluss \u00fcber erfolgreiches Marketing mit Googles Marketing Platform.<\/p>\n<h2><strong>Fachexpertise en masse in 12 Workshops auf 2 parallelen Tracks<\/strong><\/h2>\n<p>Am <strong>26<\/strong>. und<strong> 27.<\/strong> <strong>Juni 2019<\/strong> treffen sich im\u00a0Komed im Mediapark in K\u00f6ln nicht nur zahlreiche Experten im Bereich Google Marketing Platform, sondern auch all jene, die die GMP mit seinen s\u00e4mtlichen L\u00f6sungen zu ihrem Vorteil nutzen oder ihre Marketingstrategien \u00fcber Google einfach mit Fachwissen angereichert optimieren m\u00f6chten.<\/p>\n<div align=\"center\">\n<div align=\"left\">\n<p>Die GMP-Con ist die erste Fachkonferenz ihrer Art in Deutschland, die sich explizit auf die Google Marketing Platform bezieht. Sie bietet\u00a0Hands-On Trainings sowie Vortr\u00e4ge zu\u00a0<strong>Google Analytics<\/strong>, dem\u00a0<strong>Google Tag Manager<\/strong>,\u00a0<strong>Google Optimize<\/strong>,\u00a0<strong>Google Data Studio<\/strong>\u00a0und\u00a0<strong>Display &amp; Video 360<\/strong>. Damit werden s\u00e4mltiche GMP-Bereiche abgedeckt, die f\u00fcr den Marketing Mix beinahe jedes Unternehmens oder Advertisers von Belang sein d\u00fcrften.<\/p>\n<p>Dabei werden von Branchenexperten die wertvollen und praxisbezogenen Inhalte schon am <strong>26. Juni<\/strong> in verschiedenen ausf\u00fchrlichen Trainings f\u00fcr Einsteiger dargestellt. Teilnehmer k\u00f6nnen sich hier zwischen vier Optionen entscheiden:<\/p>\n<ul>\n<li><b>Google Analytics<\/b>\u00a0Training: von den Grundlagen bis zur Individualisierung<\/li>\n<li><b>Google Tag Manager<\/b>\u00a0Training: von den Grundlagen bis zu Best Practices und \u00dcbungen<\/li>\n<li>Conversion Optimierung mit\u00a0<b>Google Optimize<\/b>: von den Grundlagen \u00fcbers Interface bis zur Auswertung<\/li>\n<li><b>Google Data Studio<\/b>\u00a0Training: von den Grundlagen \u00fcber Cases bis zum Q&amp;A<\/li>\n<\/ul>\n<div id=\"attachment_152893\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">Die gesamte GMP-Palette wird thematisiert, \u00a9 GMP-Con<\/p>\n<\/div>\n<p>Am <strong>27. Juni<\/strong> folgen auf zwei parallel laufenden Tracks zw\u00f6lf facettenreiche Sessions, die sich vor allem an fortgeschrittene Nutzer richten; doch wer am ersten Tag ein Training absolviert hat, kann sich ebenfalls dazu z\u00e4hlen. Durchsetzt von Mittags- und Kaffeepausen f\u00fcrs obligatorische und immer neue Netzwerken werden verschiedene Sessions angeboten. Da gibt es die GTM Hacks, um den Tag Manager alltagstauglich nutzen zu k\u00f6nnen oder die Insights zur Conversion Optimierung \u00fcber Analytics und Optimize. Ein Workshop zur Google Cloud Platform, Big Query und Machine Learning wirkt ebenso vielversprechend wie der Vortrag zur richtigen Einsch\u00e4tzung der Attribution. Das <a href=\"https:\/\/www.gmp-con.de\/\" target=\"_blank\" rel=\"noopener\">gesamte Programm<\/a> bietet f\u00fcr jede Marketingsituation einen lehrreichen Ansatzpunkt.<\/p>\n<p>Eine\u00a0Closing Keynote von Google beschlie\u00dft mit Aussicht auf Networking mit zahlreichen gleichgesinnten Marketern die fachspezifische und vielf\u00e4ltige Konferenz in innovativer Atmosph\u00e4re im Media Park K\u00f6ln.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-3 vc_col-md-4 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][\/vc_column][vc_column css=&#8221;.vc_custom_1494321748347{background-color: #ffffff !important;}&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-8 vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;content-headline&#8221;][vc_column_text] Die GMP-Con 2019: Das Fachevent zur Google Marketing Platform [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;4157&#8243; img_size=&#8221;post-header&#8221; alignment=&#8221;center&#8221; el_class=&#8221;post-title-image&#8221;][vc_column_text]e-dialog und lunapark veranstalten in Kooperation mit Google die erste\u00a0deutsche Fachkonferenz f\u00fcr die Google Marketing Platform, die den Teilnehmern lehrreiche und praxisorientierte Insights zu den verschiedenen GMP-L\u00f6sungen wie&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,66],"tags":[],"class_list":["post-4155","post","type-post","status-publish","format-standard","hentry","category-news","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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